Complete the back office HubSpot doesn't ship
HubSpot is your CRM. Sanka is the back office — CPQ, inventory, billing, RevRec — native to HubSpot.
Complete the back office HubSpot doesn't ship
You chose HubSpot because it's the simplest, fastest-moving CRM on the market. But the back office — billing, inventory, CPQ, RevRec, multi-entity — isn't HubSpot's focus, and it probably never will be. Sanka is the back-office layer HubSpot doesn't ship: native to HubSpot objects, two-way synced, and built so your sales team never leaves the HubSpot UI.
Rule-based discounting, approval routing, quote PDFs, territory-aware pricing. All on the HubSpot deal.
Multi-location stock, reservations on deal close, purchase orders, reorder points.
Invoices, subscriptions, dunning, consolidated statements, ASC 606 RevRec — all the finance capability HubSpot doesn't ship natively.
The walls you hit running HubSpot as your system of record
| HubSpot is great at | HubSpot doesn't ship | Sanka adds |
|---|---|---|
| Deals, contacts, companies | CPQ with rules & approvals | Full CPQ engine |
| Basic products + line items | Inventory / OMS | Multi-location inventory, reservations, POs |
| Stripe-powered invoicing | Multi-entity billing, dunning, RevRec | Full billing, subscriptions, RevRec, dunning |
| Workflow automation | Rule-based approvals across finance | Approval routing with SLA and escalation |
| Basic reporting | Financial consolidation, GL posting | Entity-level P&L, GL journal export |
[HUBSPOT DEAL CLOSES]
→ Sanka converts deal line items to invoice
→ Inventory reserved in the right warehouse
→ RevRec schedule created
→ Subscription lifecycle tracked
→ Payment collected → HubSpot deal updated "Paid"
[Sales never leaves HubSpot. Finance lives in Sanka. Both see the same data.]
Who this is for
- HubSpot-native companies who hit CPQ limitations first, then billing, then inventory
- RevOps leads at HubSpot customers whose finance team is running invoicing in a separate tool (QuickBooks, Xero, spreadsheets)
- Mid-market teams who considered Salesforce Revenue Cloud but don't want to rebuild their entire CRM to get billing right
- Any HubSpot customer where the post-deal-close workflow is held together with Zaps, manual copy-paste, and tribal knowledge
HubSpot stays the CRM. Sanka stays the back office.
No migration. No second CRM. Sanka installs from the HubSpot App Marketplace and syncs bidirectionally.
OAuth in 5 minutes. Two-way sync on deals, contacts, companies, line items.
CPQ, invoice, inventory status rendered directly on HubSpot deal and company records.
HubSpot workflows can trigger Sanka actions (create invoice, reserve inventory, generate quote) with no code.
Get started
- Install: add the Sanka app from HubSpot App Marketplace.
- Map: align your HubSpot products and pricebook with Sanka's catalog.
- Pilot: run one deal end-to-end — deal close → invoice → payment → GL post.
- Expand: add CPQ, inventory, or subscriptions module by module as you need them.
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