Prospecting that turns your ICP into actionable lists
Define ICPs, build ranked account lists, and push context into enrichment and outreach — from the UI or the SDK.
Prospecting that turns your ICP into actionable lists
Define ideal customer profiles, build target account lists, and prioritize who to engage next — without losing context between spreadsheets, CRM, and outreach tools. Works from the Sanka UI or programmatically via the SDK.
Set firmographic and behavioral criteria once. Every list you build inherits the same scoring logic.
Accounts and contacts are scored and sorted so reps work the highest-fit opportunities first.
Build lists from code with sanka-sdk. Query contacts, apply ICP filters, and trigger downstream workflows in one call.
Why teams run prospecting inside the Sales OS
| Capability | Spreadsheets + Zapier | Sanka |
|---|---|---|
| ICP definition | ✗ Tribal knowledge, varies by rep | ✓ One shared model — marketing, SDRs, and AEs all align |
| List building | ✗ Manual CSV exports that go stale | ✓ Live lists synced to CRM and pipeline data in real time |
| Scoring & routing | ✗ Separate tools, separate data sources | ✓ Scoring, routing, and outreach share one prioritization source |
| Enrichment handoff | ✗ Copy-paste between tools | ✓ One-click push to enrichment — data flows back automatically |
| AI & API access | ✗ No programmatic access to lists | ✓ AI agents and scripts access the same list context as humans |
| Audit trail | ✗ None | ✓ Every list change logged with reason |
How it works
Your next CRM has no screen. Just talk to AI — deals, quotes, and billing happen.
Add the Sanka plugin to Claude, ChatGPT, or Codex. One file, no config.
Tell the AI who you sell to. It creates your ICP filter and builds a ranked list automatically.
Ask for the next best lead, trigger outreach, or enrich a contact — all in natural language.
Governed list operations
Prospecting data feeds the rest of your pipeline. Keep it accurate, auditable, and access-controlled.
Marketing and sales co-own the ICP model. Changes go through review before they affect live lists.
Every add, remove, and re-score is logged. Trace why a contact entered or left a list.
Scope SDK keys to read-only or specific list operations. AI agents operate within defined boundaries.