Joel Chudleigh is the founder and CEO of Deep Footprints, a digital agency supporting a wide range of e-commerce businesses.
He also runs Made to Last, a furniture e-commerce business.
In this interview, we discussed agency operations for e-commerce brands, growth support for online stores, and practical growth strategies.
Interview highlights
- Honest, open conversation is essential for building strong relationships with clients.
- For attracting customers to e-commerce, email marketing, remarketing, and product feeds are important starting points.
- Businesses should set realistic ROAS goals based on gross margin and sales targets.
- Cross-sell and up-sell strategies can improve ROAS and strengthen business sustainability.
- Improving CVR and running A/B tests can raise both site performance and revenue.
- Analytics tools such as Google Analytics, Smartlook, and Hotjar are useful for identifying bottlenecks.
- Customer service has a major impact on e-commerce profit.
- AI has strong potential to transform customer interactions and marketing for e-commerce.
Chapters
- 00:00 Introduction
- 08:07 Differentiation and improvement areas at Deep Footprints
- 28:10 Setting ROAS goals and focusing on growth
- 36:11 CVR optimization and website performance
- 50:28 The role of customer service and AI
- 54:45 The importance of bootstrapping
Related links
- Joel Chudleigh: LinkedIn
- Deep Footprints: https://www.deepfootprints.co.uk/
- Deep Footprints introduction: https://sanka.com/service/deep-footprints/
Joel's e-commerce stack
- Google Analytics: https://marketingplatform.google.com/about/analytics/
- Magento: https://business.adobe.com/products/magento/open-source.html
- Smartlook: https://smartlook.com/
- Google Ads: https://ads.google.com/home/
- Meta Ads: https://www.facebook.com/business/ads
- Google Spreadsheet: https://www.google.com/sheets/about/
Provided by
- Sanka - E-commerce operations platform